In addition, Geico will be the presenting partner of the Unrivaled Creator Crew, a season-long initiative featuring a portfolio of creators who will roll out original content and ...

UNA is set to provide expertise to The Curling Group on strategy, commercial partnerships, and overall growth initiatives. (Mattia Ozbot/) The UNA Sports Group investment firm is taking a stake of ...

The 2026-27 FIS Nordic Combined World Cup begins in late November in Ruka, Finland. Earlier this week, the FIS announced an extension of its 20-year partnership with Swiss watchma ...

Aurora will lead the production of the PJL's international host broadcast feed, highlights programming, and behind-the-scenes coverage.

The German soccer club will continue using Sportradar's services to assess potential commercial partners for risks.

North American soccer’s CONCACAF continental governing body will not be renewing its commercial agreement with the Soccer United Marketing (SUM) agency, ending a decade-long par ...

Legends Global, the venue management and premium experiences firm, has been brought in as the operating partner for a new, 135,000-capacity, sports stadium that will open in the Vietnam capital of ...

IBM will continue to service the USTA’s digital platforms through hybrid cloud and AI technologies. The tech heavyweight has had a partnership with the USTA for over three decad ...

The governing body banked over A$600 million of income from a summer which included an Ashes series against England.

This move positions Hyrox as the exclusive official operator of the World, Continental and National Championships for elite hybrid racing.

Executives from On Location, Fox, and Players Era speak to Sportcal ahead of the first Eternal City Tip-Off.

Indian media and entertainment heavyweight JioStar has retained rights to the Abu Dhabi T10 short-form franchise cricket tournament, for the upcoming 2026 edition. Through a tie-up unveiled today, ...