New Zealand investment firm Waterman Capital becomes a “significant shareholder”.

The WPP chief executive's comments follow PepsiCo's shock move from Omnicom to Publicis in September.

On the back of a strong Q2, the report predicts ad investment will rise by 9.9% in 2026.

Experience was created by Our Lego Agency and Hatter.

Campaign's weekly round-up of pitches, reviews and account wins.

Columbia Sportswear has launched a contest to give away a bunker to the person with the best survival skills, in the latest activation of its "Engineered for whatever” brand platform.

Firefox, a browser by Mozilla, has reunited the people behind the internet’s biggest viral videos and memes for a film encouraging those who left the browser to return to using it.

Greater Anglia and C2C tell people to drop their “robot routines” and try new activities in a joint campaign.

Ad created by New Commercial Arts. by Eszter Gurbicz. Sign In ...

Campaign is celebrating the Power 100 members making waves in their sectors. Today, it’s the turn of marketers working in finance.

The kidult market driving collectibles is looking for grown-up products that spark childhood emotions.

The latest AA/ Warc figures show how advertising spend continues to drift to the platforms, despite evidence for a broader media mix. So why is reallocating spend still such a difficult decision?