The latest AA/ Warc figures show how advertising spend continues to drift to the platforms, despite evidence for a broader media mix. So why is reallocating spend still such a difficult decision?

WPP's contract has been renewed for an initial two years, with an option to extend it by a further two.

Following its recent inaugural analysis of the UK's award-winning creative agencies, brands and work, Campaign has applied its proprietary methodology globally for the 2025-26 awards season, revealing ...

Coca-Cola retention helped bolster WPP Media, which returned to growth after six consecutive quarters of decline.

Campaign is celebrating the Power 100 members making waves in their sectors. Today, it’s the turn of marketers working in fast food and delivery.

In response to Spanish footballer Alexia Putellas winning the women's Ballon d'Or for a third time, Nike has released an ad showing the player sitting on a crown.

The Perfume Shop draws on the lasting power of scent to encourage shoppers to consider the personal meaning behind the perfumes they buy as gifts.

The Andy Burnham brand is strongly entwined with his time as Manchester mayor. Can the new PM translate that success to a Labour government?

As Mother parts ways with Ikea after declining to repitch for its creative account, Campaign looks back at 16 years of wor ...

A series of Channel 4 shows will be made available on Disney+ at the same time as their release on the broadcaster's linear and streaming service.

The Campaign Podcast discusses what goes into creating the Power 100, and what's on the minds of the UK's top marketers.

Great output depends on the contribution and talents of an army of people, and by recognising this, we get to the true fundamentals of success.