AI is supposed to make ad agencies more efficient. But what happens when it becomes so efficient that it starts undermining the business model? That’s the premise of “The Chat,” the latest industry ...

Special US, Nick Ball and Hoyte van Hoytema craft an emotional father-son story about entrepreneurship.

Chick-fil-A and Chipotle were able to increase both customer spending and visit frequency in the third quarter—a sign of healthy growth in a deeply competitive fast-food environment.

The buzz around J.Crew’s influencer collaborations is the result of Chief Marketing Officer Julia Collier’s deliberate casting strategy: choosing content creators unexpected enough to catch consumers’ ...

Marketers should prioritize clear messaging, calibrate AI creative to consumer sentiment and build multi-week social plans beyond the Big Game itself on Feb. 14, 2027.

Rivian’s Ghostbusters campaign, Pringles’ burial urn and Twix’s Zombie Claus show brands how to win Halloween 2026 with ...

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot. (Scroll down to watch them all.) ...

American Haiku’s Thom Glover discusses “You & Me,” directed by Derek Cianfrance, and Tiffany’s move beyond traditional luxury tropes.

With hundreds of commerce media networks competing for ad dollars, here’s how brands can identify worthwhile investments, ...

Jen Martindale, the team's head of marketing and communications, joins the Marketer's Brief podcast to explain how the Cubs decided to launch a microdrama series.

With brand kits and proper media analyses, marketers can get smarter about how they use AI to tweak their creative.

Judges look for specifics and evidence. Frame the challenge, spell out the entrant’s role and keep confidential details out.