Despite the known psychological and physical benefits of participating in sports, studies suggest that female athletes in ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. For decades, sports media has been built on a familiar formula: massive broadcast deals, ...

Forbes contributors publish independent expert analyses and insights. Liz Elting is a billion-dollar founder who covers women and business. This voice experience is generated by AI. Learn more. This ...

The WNBA's 2026 season delivered record viewership and attendance, proving that its appeal reaches beyond Caitlin Clark. Growing audiences for non-Indiana games, strong performances from Angel Reese ...

How Ohio State fan Rachel Mansfield builds a passion and promotes women’s sports in the memorabilia and card industry ...

A new report commissioned by Canadian Women and Sport says that supply is not meeting demand for women's sports in Canada.

BCIAA champion Exeter swept the top honors in girls volleyball with senior Taylor being named the player of the year and Jason Grove the coach of the year. The individual honors and all-star teams are ...

Relatively few transgender athletes participate in high school and collegiate sports. Still, since 2020, 27 states have passed laws banning them from participating in sports based on their gender ...

XX-XY Athletics supporters say they were physically struck before getting escorted out of a Portland Thorns NWSL game after unveiling a "Save Women's Sports" banner.

The financial services firm Ally has worked to carve out new roosts in sports that in years past might never have been shown on TV. Ally is a major sponsor of the Unrivaled three-on-three women's ...

Add Yahoo as a preferred source to see more of our stories on Google. There's no such thing as bad publicity, right? That's how the saying goes, but the jury is still out on Sydney Sweeney's latest ad ...