The latest AA/ Warc figures show how advertising spend continues to drift to the platforms, despite evidence for a broader media mix. So why is reallocating spend still such a difficult decision?

WPP's contract has been renewed for an initial two years, with an option to extend it by a further two.

LinkedIn has revealed 2013's top ten most engaged marketers on the professional/social network, with a Reckitt Benckiser consultant winning the top spot.

LONDON - Media owners go up against candidates from media agencies, digital and mobile specialists in the shortlist for 2009's Rising Star of the Year category of the Media Week Awards.

PR account for its shooter and action titles, which will see the recently-formed agency handle the brand’s launch events.

Coca-Cola retention helped bolster WPP Media, which returned to growth after six consecutive quarters of decline.

Following its recent inaugural analysis of the UK's award-winning creative agencies, brands and work, Campaign has applied its proprietary methodology globally for the 2025-26 awards season, revealing ...

The Premier League TV broadcast rights have been sold to Sky Sports and BT Sport for a record £5.136bn, beating all expectations for the live games during the 2016-19 seasons.

In response to Spanish footballer Alexia Putellas winning the women's Ballon d'Or for a third time, Nike has released an ad showing the player sitting on a crown.

Campaign is celebrating the Power 100 members making waves in their sectors. Today, it’s the turn of marketers working in fast food and delivery.

Radio X's launch ad, which featured Chris Moyles enacting a parody of the 90s music video for Bittersweet Symphony, has escaped a ban by the ads regulator despite drawing dozens of complaints.

The creative and communications process of a campaign needs to be informed by the audience, according to Mark Creighton, the chief executive at Mindshare UK.