The buzz around J.Crew’s influencer collaborations is the result of Chief Marketing Officer Julia Collier’s deliberate casting strategy: choosing content creators unexpected enough to catch consumers’ ...
The buzz around J.Crew’s influencer collaborations is the result of Chief Marketing Officer Julia Collier’s deliberate casting strategy: choosing content creators unexpected enough to catch consumers’ ...
CEO Tim Boyle discusses the brand’s latest stunt and his work in front of the camera, decades after starring in Columbia ads with his mother.
AI is supposed to make ad agencies more efficient. But what happens when it becomes so efficient that it starts undermining the business model? That’s the premise of “The Chat,” the latest industry ...
Special US, Nick Ball and Hoyte van Hoytema craft an emotional father-son story about entrepreneurship.
Marketers should prioritize clear messaging, calibrate AI creative to consumer sentiment and build multi-week social plans beyond the Big Game itself on Feb. 14, 2027.
Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot. (Scroll down to watch them all.) ...
Rivian’s Ghostbusters campaign, Pringles’ burial urn and Twix’s Zombie Claus show brands how to win Halloween 2026 with ...
Jen Martindale, the team's head of marketing and communications, joins the Marketer's Brief podcast to explain how the Cubs decided to launch a microdrama series.
American Haiku’s Thom Glover discusses “You & Me,” directed by Derek Cianfrance, and Tiffany’s move beyond traditional luxury tropes.
Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll ...
Automotive saw the sharpest sector decline—the category experienced a nearly $57 billion drop in value year over year—while ...