Many brands consider publishing eBooks and whitepapers to engage and educate their target audiences, but which content type performs best? When it comes to advancing your content marketing strategy, ...

Opinions expressed by Entrepreneur contributors are their own. The startup landscape is constantly evolving, and to stay competitive, entrepreneurs, investors, marketers and business leaders must stay ...

One of the most powerful ways B2B marketers can attract qualified leads is by offering expertise in exchange for contact information. Whether you call the resulting deliverable a "report," an "e-book, ...

Opinions expressed by Entrepreneur contributors are their own. Thought leadership has proven to be an essential ingredient in establishing authority, building trust and driving innovation in today’s ...

Whitepapers are among the top lead generation tools of B2B marketers, but they must present unique information to warrant an exchange of information. After all, the lead is giving up their name, ...

A lead magnet is a free resource or deal offered by marketers to customers in exchange for their contact information. They are a tool for capturing leads and building a list of interested prospects.

This paper explores how organizations are extending the value of SAP BusinessObjects environments through geospatial enablement. By integrating Galigeo-for-BI into Business Intelligence workflows, ...